Location Based Marketing » Videos

Stabucks Augmented Reality Cups

Eric Miltsch — Wed, 09 Nov 2011 15:23:33 +0000

This is one of the best mainstream uses of augmented reality by a major brand. Kudos to Starbucks for making it fun, interactive and simple.

(The app hasn’t been released yet, will try to update asap)

Best Subliminal BMW Ad

Eric Miltsch — Sat, 18 Dec 2010 21:04:16 +0000

Wild new experimental ad from BMW motorcycles using the after-image effect to eliminate a directly visible logo. Very clever. All geared towards making a more unique brand experience without having to rely on simply stamping a brand in front of the viewer.HT to @Motormouths

Keep in mind, the effect only works when viewed live. The video isn’t using a projection reflector:)

Augmented Reality Soccer App

Eric Miltsch — Thu, 02 Dec 2010 17:49:06 +0000

I don’t get to play much soccer these days, but this augmented reality app gives me a chance to feel like I still got it…

Download ARSoccer – it’s free today!

Minority Report Style User Interface. Finally?

Eric Miltsch — Tue, 01 Jun 2010 19:09:31 +0000

When you think about cool and unique computer experiences, everyone always mentions Minority Report. Check out this TED Video featuring real Minority Report style user interfaces; these are also the guys behind the stuff you saw in the movie.

4 Ways Businesses Can Adapt with Social Media

Eric Miltsch — Fri, 28 May 2010 16:15:14 +0000

Evan White , from WHAM 13 News, asked some great questions about the direction of social media and how businesses can adapt to effectively manage social media efforts.

A few simple points from Dr. Neil Hair, RIT professor; Jeffrey Hayzlett, CMO Eastman Kodak; Nancy Middleton, AdviStor, Inc. and myself:

Brands will be built around social media sites like Facebook & Twitter
Greater metrics for determining SM’s value will be developed
More video added to sites
Bigger social media staffs

Google TV Will Save The World!

Eric Miltsch — Thu, 20 May 2010 19:00:47 +0000

Google TV could be the next big step in solving a major problem when watching TV: Being forced to watch the schedule created by the networks while trying to find what you really want to watch on your laptop.

This could actually make watching TV fun again!

Best. iPad. Parody.

Eric Miltsch — Sun, 31 Jan 2010 06:30:07 +0000

See more funny videos and funny pictures at CollegeHumor.

Bill’s Best Interview

Eric Miltsch — Tue, 26 Jan 2010 05:54:50 +0000

Check out the latest video from the funniest person in the car business: Joe Webb. Great parody video of a horrendous candidate applying for an Internet Sales Director position at a car dealership.

Have you interviewed anyone like this?

Does Google’s Nexus One Trump iPhone?

Eric Miltsch — Fri, 08 Jan 2010 15:39:09 +0000

I’ve got to believe Steve Jobs is in an office somewhere, screaming his head off at someone. Google’s Nexus One is downright bad-ass.

I wonder if a frustrated designer at Apple got a better gig at Google and was given the freedom to do all the things Apple wouldn’t let him do?

Brilliant Tire Marketing

Eric Miltsch — Tue, 05 Jan 2010 16:03:20 +0000

Continental Tires’ marketing company came up with this clever message technique to promote their rain tires in Europe.