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This is one of the best mainstream uses of augmented reality by a major brand. Kudos to Starbucks for making it fun, interactive and simple.
(The app hasn’t been released yet, will try to update asap)
Wild new experimental ad from BMW motorcycles using the after-image effect to eliminate a directly visible logo. Very clever. All geared towards making a more unique brand experience without having to rely on simply stamping a brand in front of the viewer.HT to @Motormouths
Keep in mind, the effect only works [...]
I don’t get to play much soccer these days, but this augmented reality app gives me a chance to feel like I still got it…
Download ARSoccer – it’s free today!
When you think about cool and unique computer experiences, everyone always mentions Minority Report. Check out this TED Video featuring real Minority Report style user interfaces; these are also the guys behind the stuff you saw in the movie.
Evan White , from WHAM 13 News, asked some great questions about the direction of social media and how businesses can adapt to effectively manage social media efforts.
A few simple points from Dr. Neil Hair, RIT professor; Jeffrey Hayzlett, CMO Eastman Kodak; Nancy Middleton, AdviStor, Inc. and myself:
Brands will be built [...]
Google TV could be the next big step in solving a major problem when watching TV: Being forced to watch the schedule created by the networks while trying to find what you really want to watch on your laptop.
This could actually make watching TV fun again!
Check out the latest video from the funniest person in the car business: Joe Webb. Great parody video of a horrendous candidate applying for an Internet Sales Director position at a car dealership.
Have you interviewed anyone like this?
I’ve got to believe Steve Jobs is in an office somewhere, screaming his head off at someone. Google’s Nexus One is downright bad-ass.
I wonder if a frustrated designer at Apple got a better gig at Google and was given the freedom to do all the things Apple wouldn’t let him do?
Continental Tires’ marketing company came up with this clever message technique to promote their rain tires in Europe.
About Eric Miltsch
Eric Miltsch is the Digital Guy @AuctionDirect, & Co-Creator of @CarZar_app His three favorite things: Family, cars & technology. Read more about Eric
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