Location Based Marketing » Uncategorized

Coupons Are The Key To The Success Of Location-Based Services

Eric Miltsch — Mon, 08 Nov 2010 04:17:46 +0000

This is just creating a new culture around consumer behavior & coupon delivery methods.

Old School=Clipping coupons when they’re sent you at home, via mail.
New School= Redeeming coupons in real-time when they’re sent you while you’re out, via mobile GPS.

Amplify’d from www.businessinsider.com

Coupons Are The Key To The Success Of Location-Based Services

See more at www.businessinsider.com

See this Amp at http://amplify.com/u/erl3

Kelley Blue Book is up for sale, according to published reports

Eric Miltsch — Wed, 15 Sep 2010 18:08:09 +0000

: Cover via Amazon

KBB is a cornerstone within the automotive retail industry – yet it has failed to respond to the new school ways of the internet with regards to the social, engagement elements of the web. Their information is purely one way.

Sure, the major utility is research & pricing – but their online property is a great opportunity for deeper consumer engagement with user generated content and creative interactive pieces.

Kelley clams traffic has dropped – perfect opportunities for additional traffic and extend the reach of the brands within KBB.

Amplify’d from www.automotivedigest.com

Kelley Blue Book is up for sale, according to published reports

Read more at www.automotivedigest.com

See this Amp at http://amplify.com/u/ajzg

Ramping Up Relationships

Eric Miltsch — Tue, 08 Jun 2010 09:51:00 +0000

Are you noticing a faster pace of development with regards to the relationships within your onlne social networks. I am.

I’m not sure if it’s the medium, the frequency of usage, my own growing experiences or simply the result of the quality of people who tend to hang around these networks.

I do know that an entire level of new opportunities would have been missed had I not participated in these spaces…

What’s your experience been?

Bing To Provide Real-Time Foursquare Tips

Eric Miltsch — Thu, 25 Mar 2010 15:29:30 +0000

Need another reason why your business should have a Foursquare Venue Page? Take this one to your boss, or whoever else is stone-walling your efforts to provide your company the most cost-effective methods of getting your business in front of more people.

Bing is developing a system to provide access to real-time Foursqaure check-ins and to-do lists within their maps feature. Now people will be able to see what others are saying about different places on the map. Bing is positioning this as: “An interactive day planner, designed to help find the best things to do in that area.”

Very interesting note: They’re also developing a way to rank tips based on the user’s reputation. Foursquare users unlocking more achievement badges and checking in more frequently will be able to boost their own authority.

Appears a deal like this will create more ways to connect with your network, better ways to find current user opinions & reviews and even more ways for businesses to leverage social media optimization strategies.

Does your business have a venue page? How are you using it?

The Little Things Do Matter

Eric Miltsch — Wed, 17 Mar 2010 04:03:33 +0000

: Image via Wikipedia

Have you noticed the new changes to Google’s home page?

No more underlined links, lighter blue font, larger buttons, no drop shadow in the logo and search settings have moved to the top. Note: It looks like this is being rolled out in different areas and/or at different times of the day.

Google make changes like these based on a ton of research and testing.

New Google Home Page (now)
Old Google Home Page (last year)
Very Old Google Home page (1998)
New Search Results Pages

Have you seen it yet? What do you think? Does it make a difference?

Google Buzz WordPress Plugin

Eric Miltsch — Fri, 19 Feb 2010 04:31:04 +0000

By now, you may have noticed the newest sharing button to compliment the Tweetmeme & Facebook sharing icons. Thanks to Mashable, there is now a Google Buzz WordPress Plugin as well – they’ve made all three of these the must-have icons for simple sharing.

Within your admin panel, search the plugin library for Google Buzz Button
Click install
Under settings, click Google Buzz to adjust the properties (only four edits allowed for now)

One option missing that may appear in future updates: The ability to choose left/right & float positioning. For now, you’re stuck with top or bottom, on the left. (Unless you choose the manual insertion method & want to edit the code yourself.)

Its still early and the jury is still out on buzz. However, its Google and they did a good job of responding to the privacy and bug issues. Its another place to distribute content. So why not leverage it and create some buzz?

Which WordPress social/sharing plugin do you prefer?

Lego Photo Mosiac iPhone App

Eric Miltsch — Fri, 01 Jan 2010 19:52:58 +0000

[/caption] Lego released the official Lego iPhone app. which lets you instantly create a Lego image mosaic from a new picture or an existing image on your phone. Interface is extremely easy - only three buttons; once your image is loaded, simply touch the screen to change colors. Neat idea for image customization, not too much excitement beyond that. Still holding my breath for an actual Lego brick builder app" data-image="http://upload.wikimedia.org/wikipedia/commons/thumb/3/32/Lego_Color_Bricks.jpg/300px-Lego_Color_Bricks.jpg" data-site="Location Based Marketing">

Image via Wikipedia

Lego released the official Lego iPhone app. which lets you instantly create a Lego image mosaic from a new picture or an existing image on your phone.

Interface is extremely easy – only three buttons; once your image is loaded, simply touch the screen to change colors. Neat idea for image customization, not too much excitement beyond that. Still holding my breath for an actual Lego brick builder app.

Here’s a couple of app screenshots, my son & a personal favorite – me & Joe Jackson.

Image via Wikipedia

Climate Summit Double Standard

Eric Miltsch — Fri, 18 Dec 2009 15:53:09 +0000

The current Global Climate Summit in Copenhagen is filled with world leaders looking to find solutions to help our planet’s environment.

How can anyone take them, or their message, seriously when they request 1200 limousines for the event? Skip to 4:25 in Jon Stewart’s segment from The Daily Show to see the full story. Better yet, watch the whole clip.

The Daily Show With Jon Stewart

Mon – Thurs 11p / 10c

World of Warmcraft

www.thedailyshow.com

Daily Show
Full Episodes

Political Humor

Health Care Crisis

What Really Killed Darth Vader

Eric Miltsch — Sat, 12 Dec 2009 21:17:57 +0000

What really killed Darth Vader

Posted via web from Eric’s Ramblings

Feed Your Popego

Eric Miltsch — Tue, 30 Jun 2009 03:42:42 +0000

Santiago Siri created a unique social site called Popego.com back on ’07; while neat in function and in appearance it hasn’t really reached mainstream appeal. I guess you can say its still kind of cool with its psuedo undiscovered status.

Select the type of content you enjoy: Videos, Blogs posts and Website links. Create your Popego profile and push your personal pipeline to your own page – Personal Poop.

Add the usual suspects: twitter, digg, stubleupon, etc; Connect with Facebook, search your existing contacts and make your own widgets. Small touches, like the unique comments made after your choices have been, made add to the experience. Social Media Marketing and Entrepreneurship garnered me a couple “That Rocks” while Automotive yielded a “WTF?”

Locate the contacts within your network to add another level to your online relationships. Follow Popego on twitter for additional tips and updates. Their own mantra sums up their ironic simplicity: “The web is made of people, not computers.” Popego’s utility lies within its ability to let you visualize the content your contacts are most interested in…

Learn from your contacts while learning about your contacts.