Location Based Marketing Strategies

Location based marketing & digital strategies you can use. WhatDidEricSay.com

Category Archives: Technology

Best iPhone Calculator Ever

Ok, I think the Rechner Calculator is the best (standard function) calculator I’ve ever used on my iPhone – and I can guarantee that you’ll hate it. At first. Give it a couple of days and you’ll love it as well.

It couldn’t be easier:

  • Swipe right for +
  • Swipe left for -
  • Swipe up for =
  • Swipe down for additional functions
  • Two-finger swipe in any direction – up, down, right or left to clear

Gesture control design solutions is a trend which can’t come soon enough. Remember Clear? As more apps with simple gesture controls and movements become available, acceptance will grow. Overall appearance is sleeker, screen real estate becomes uncluttered and app usage efficiency skyrockets. (In this case – up to 200% more efficient) Imagine the possibilities for other simple task apps, shopping solutions and even check-out solutions.

Check it out:

Have you used it? What do you think?

DriveNow: Location Based Car Sharing

Here’s a service that hits close to home for me – a premium car sharing service using location based technologies.

DriveNow provides fuel-efficient, premium vehicles through their ride sharing program. A special chip is added to your driver’s license allowing access to key-less vehicles at numerous pick-up/drop-off points. Reservations can be make online or their smart-phone app, although they aren’t necessary. Walk up, swipe your license and off you go. They’ll even deliver the car to you.

Seems very similar to ZipCar, differences being the premium-style services: driver’s license chips, no reservations needed and delivery services. (And the fact DriveNow is located only in Munich)

Check out their intro video. Although it’s in German, you’ll get the drift.

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Best Subliminal BMW Ad

Wild new experimental ad from BMW motorcycles using the after-image effect to eliminate a directly visible logo. Very clever. All geared towards making a more unique brand experience without having to rely on simply stamping a brand in front of the viewer.HT to @Motormouths

Keep in mind, the effect only works when viewed live. The video isn’t using a projection reflector:)

Layar App Preview: Augmented Reality Browser

When it comes to location based marketing, the landscape is getting more complicated. And a lot more fun.

Check out Layar. It’s Augmented Reality software is positioned as the “Layar Reality Browser”

As more businesses join the location movement, a new level is being created – an augmented layer – in which additional information can be viewed in real time, all around you.

Put simply, the camera in your smart phone talks to the internal GPS device to find and display restaurants, bars and even people – anything that can be tagged online can be identified with this technology. (privacy squawkers will have a whole new bucket of complaints I’m sure.)

What’s the point? Much like other location based check-in software (Foursquare, Gowalla, Loopt, etc) businesses will have the opportunity to get creative with the information people can see – based on the layer they’re viewing. Special events, cross-promotional activity, tours, scavenger hunts…who knows?

I used this recently on an out of state trip to find a grocery store. I found it easier & faster than a text based browser search. And again, it was a lot more fun.

Other search option Layars include: (most free, some paid)

  • Bars
  • Food/Drink
  • Local Search
  • YouTube videos posted
  • Weather
  • Transportation finders
  • Gowalla spots
  • Crime spotters
  • Ticket finders
  • Walt Disney Tours

Here’s a screen shot showing the Layar local search of tweets within a 9 mile radius of me. Did I mention its fun?

And no, it doesn’t let you see inside someone’s house. And Yes, someone asked me that.


What type of uses can you imagine?

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40 Top Twitter Applications

Here’s the best list of Twitter Applications you’ll ever need for your mobile phones and PC’s. Enjoy…

Mobile Twitter Apps:

Desktop Twitter Apps:

Web-Based Twitter Apps:

Can you think of any more?

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Is There A New Google Penalty?

Are you using an SEO Plugin on your website and/or Blog?

If you are, I recommend deleting the plugin and adding the necessary search engine optimization properties directly to your HTML files. If you’re using a blogging theme such as Thesis, you don’t need to add additional SEO plugins; everything you need to affect these fields is easily accessible within the admin panel and the individual posting pages.

Meatball, in the penalty box, trying to look i...
Image by JamesCalder via Flickr

The word is spreading that Google may in fact have a new website penalty for using a WordPress SEO plugin. This plugin actually hides a portion of your page and won’t allow Google to index the page properly. It’s described as a “seven-day penalty” which prevents your post from being indexed for, duh – seven days. Keep in mind, your new post always appears on the home page of your blog – and this could have an impact on your blog’s index page.

Have you seen this happen to your site? If so, please share the details.

 

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