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7 Social Marketing Channels With The Highest ROI

By On 02/09/2011 · Leave a Comment

Great article from Marketing Profs. shows the seven social marketing channels & activities with the highest ROI:

Ratings & Reviews Your Company/Brand Community Your Company/Brand Blog Participate in Industry Blog/Forum Facebook LinkedIn Twitter

Also interesting to note: The high percentage of CMO’s responding that they either don’t know or have zero ROI for their activities. [...]

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4 Ways to Create A Successful Online Presence

By On 06/07/2009 · Leave a Comment

I recently had the honor of presenting a case study to the executive management team from Wegmans. For those not familiar, Wegmans is the pinnacle of grocery shopping, having created a shopping experience unlike any other.

People leaving the Rochester area actually include Wegmans as a must-have when deciding where to move.

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Effective & Simple Social Media Strategies

By On 03/24/2009 · Leave a Comment

One of my new friends and contacts from Raleigh, Kipp Bodnar, invited me to share some ideas with the Raleigh Social Media Breakfast today. (Thanks Kipp – great time!)

Here’s a quick overview of the items we discussed for your reference. The Raleigh [...]

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