Foursquare is on the hunt. The hunt to get more exposure from websites.  Huge announcement today: Foursquare To Do Buttons that website owners can add to their pages.

Adding Foursquare Venue To Do buttons adds items to your profile, then sends you permission-based push notification whenever you check in anywhere near the business. Online to offline coupon promotions continue to prove their value.  They also remain one of the most accepted forms of value-added notifications consumers can receive on their mobile devices.

Adding these buttons is a win-win-win.

• Huge branding scalability for Foursquare – opportunity to increase exposure
• Creates new engagement awareness for visitors – possibly driving more foot traffic
• Greater values for consumers

How To Ad Foursquare To Do Buttons:

• Claim your businesses venue page
• Create a To Do item (if you don’t have any)
• Select the “add-link/embed” button
• Select the button style
• Copy code – add to your website page(s)

This is a much needed shot in the arm for any long-term Foursquare user suffering from “check-in fatigue.” Millions of consumers, across several location based services channels, run the risk of losing interest in location based activities. This looks like the perfect building block needed to boost the number of businesses using check-in activities, online tips/to do’s and mobile coupon/discounts.

This is Foursquare’s version of Facebook’s Like Button. And look how quickly that button changed they way we interact with web pages.

Good idea? Or Great Idea?

Every so often you happen upon a website that stops you in your tracks.

Not only cool.  Not just functional. A site that totally changes what you have been doing – and makes it faster and easier.

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MotorMouths.com is a nice example of that kind of site. And no, I’m not just saying that because its a car site.

I’m saying it because the site has simplified the automobile research process – a process which drives people crazy due to the amount of information available. I’m familiar with nearly every major automobile research/review portal site out there – and my sentiments mirror those of typical consumers. Where does one start? Who’s info is better? How do I find exactly what I’m looking for?

The tastefully designed site does one thing. It finds car reviews from the major review sites. That’s it.

Simply enter a vehicle make and model into the search box, hit enter…and you’re done.

I searched Dodge Viper and 11 organized results appeared. Search summary box is on the left; the center column shows each site who reviewed the vehicle, its individual rating and its summary. Quick links take you directly to the review page on the respective site.

Finding those same pages in Road & Track would take several minutes at best. Instead of repeating that process throughout multiple sites,  I entered two words and clicked one link. Thank you MotorMouths. Very nicely done.

Here’s what’s even cooler. Twitter users just need to send a reply message to MotorMouths with find + make and model.

IE: @MotorMouths find Dodge Viper. An instant reply provides a link to the results page. Turn on your mobile settings and the link is also sent to your phone.

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Instantly consolidated vehicle reviews, delivered to your phone. Add that one to the “Damn, why didn’t I think of that?” list.

Give it a try. And, be sure to follow @MotorMouths

on twitter.

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