Foursquare is on the hunt. The hunt to get more exposure from websites. Huge announcement today: Foursquare To Do Buttons that website owners can add to their pages.
Adding Foursquare Venue To Do buttons adds items to your profile, then sends you permission-based push notification whenever you check in anywhere near the business. Online to offline coupon promotions continue to prove their value. They also remain one of the most accepted forms of value-added notifications consumers can receive on their mobile devices.
Adding these buttons is a win-win-win.
- Huge branding scalability for Foursquare – opportunity to increase exposure
- Creates new engagement awareness for visitors – possibly driving more foot traffic
- Greater values for consumers
How To Ad Foursquare To Do Buttons:
- Claim your businesses venue page
- Create a To Do item (if you don’t have any)
- Select the “add-link/embed” button
- Select the button style
- Copy code – add to your website page(s)
This is a much needed shot in the arm for any long-term Foursquare user suffering from “check-in fatigue.” Millions of consumers, across several location based services channels, run the risk of losing interest in location based activities. This looks like the perfect building block needed to boost the number of businesses using check-in activities, online tips/to do’s and mobile coupon/discounts.
This is Foursquare’s version of Facebook’s Like Button. And look how quickly that button changed they way we interact with web pages.
Good idea? Or Great Idea?
