Location Based Marketing
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Location Based Marketing Is Helping Drive Repeat Customers
Repeat customers. Everyone wants them yet few want to take the steps necessary to get them. The location based marketing continues to pick up momentum, and it’s primarily due to the 10 million+ users within Foursquare who are driving the influence. (Young, active males who influence their [...]
Location’s transition to passive activities is starting much sooner than many expected.
The newest updates now allow you to enable Foursuare’s Radar functionality. Items that you’ve deemed interesting, places you visited or even places that are heating up with activity can now alert you. Keep in mind, these are items that are of [...]
Excellent infographic from KISS Metrics showing global Google analytics metrics and usage trends. Compare your website metrics to these statistics – how does your site measure up? Click to view full size.
The location based marketing services landscape just shifted. Heavily.
Facebook Places, their answer to the check-in game, is shutting down. Not a major shocker. Sure, there was activity, relegated mostly to larger metropolitan areas. I used it two times – once at a restaurant to show my friends how it worked and once [...]
Attract new customers, create loyalty and track foot traffic
Foursquare and other Location-Based Services are increasingly helping dealerships attract new customers, create loyalty, and track ever-elusive showroom foot traffic. Fun and free, these tools are growing rapidly in popularity among individuals and businesses: Overall awareness of location-based services has reached 56% of US-based cell phone [...]
Brewski Me is now available in iTunes and a much deserved congratulations is in order for it’s developers and founders: Adam Weeks & Brian Knowles from AppsVersusRobots LLC.
They used a simple formula that’s become popular around specific activities and interests. Their tag line says it all: Don’t drink alone. Drink with friends.
[...]
People still debate the issue whether or not twitter is a channel that should be utilized for any purpose other than sharing nonsensical information.
Still have your doubts? Check out this great infographic from Olgilvy PR Wordwide. This outlines six strategic approaches by sharing the basic principles with regards to who you follow, what you [...]
Big step forward by Foursquare by changing from a “friends” model to allowing users to follow & have followers. (of their profile)
This is another move towards creating a new layer of influencers within Foursquare based on their activity levels including total number of check-ins, badges, Mayorships, etc.
Could be viewed as another step [...]
Great article from Marketing Profs. shows the seven social marketing channels & activities with the highest ROI:
Ratings & Reviews Your Company/Brand Community Your Company/Brand Blog Participate in Industry Blog/Forum Facebook LinkedIn Twitter
Also interesting to note: The high percentage of CMO’s responding that they either don’t know or have zero ROI for their activities. [...]
Another interesting look into the behaviors of location based marketing application users was released in a recent study by Lightspeed Research.
Their research shows that consumers are still slow to respond to Location Based Marketing efforts. I agree with this statement – but it [...]
About Eric Miltsch
Eric Miltsch is the Digital Guy @AuctionDirect, & Co-Creator of @CarZar_app His three favorite things: Family, cars & technology. Read more about Eric
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