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In typical form, Google quietly launched their Analytics Individual Qualification (IQ) test this week to help [...]]]>

Want to stay ahead of the analytics pack? Google will help you lead the way.

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In typical form, Google quietly launched their Analytics Individual Qualification (IQ) test this week to help you become a more effective Google Analytics user for your own site, at your company or educating others.

Start preparing for analytics excellence by taking the online lessons within Google’s Conversion University. Four lessons contain video lessons ranging from two to 13 minutes. When you’re finished, you’ll only need your new-found smarts and $50 to take the IQ Test. Certification lasts for 18 months and will ensure your analytics abilities are running at peak performance.

If possible, I recommend using dual monitors while taking the lessons. Seeing your own analytics while following the lessons is helpful. More answers can be found in the qualification FAQ’s.

What are you doing to improve your analytics abilities?

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