Location Based Marketing Strategies

Location based marketing & digital strategies you can use. WhatDidEricSay.com

Tag Archives: Television

5 Coolest Activity & Location Based Apps You Need On your Phone

Here are 5 of the coolest activity & location based apps you need on your phone.

Why? These are among the first apps to appeal to your specific interests. Personal networks satisfy our need for acceptance and belonging. However, that’s only half of the social equation.

These are fragmented connections with regards to our personal activities. Think about your own connections for a moment; Family, childhood friends, college friends, co-workers, people you’re not even sure where & how you met. All different interests…

Check out these fun activity & location based apps. They’re all about sharing the stuff you enjoy with people who have similar interests. And ultimately, rewarding you for sharing your activity. (Those looking to raise the privacy issue, save it. Don’t share your activities. Problem solved.)

FoodspottingFoodSpotting: Activity/Location based. We all eat. And, everyone’s Mother always said don’t play with your food. Here’s your chance to share unique food, great places to eat at and play with your food, all at the same time. Nom foods you like, earn tips and unlock badges when you find great stuff by following food guides.

Lots of fun & a killer app/website. Incredible marketing opportunities for brands & restaurants.

TIP: Connect your Foursquare account to unlock even more rewards. Download FoodSpotting.

 

GetGlueGetGlue: Activity based. Check-in & share what entertains you: Books, movies, TV, music, video games, celebrities, wine and celebrities. Rate, review & become a Guru. Haven’t seen any real-life rewards. Yet.

TIP: Unlock 15 stickers & they’ll send you real stickers. Download GetGlue.

Untappd: Drink Socially

Untappd: Location based Put simply: “Foursquare for beer lovers.” Having a beer? Share it, toast it and earn badges. Great location based, product specific marketing opportunities for bars & restaurants. Nothing to download as it’s not an app, rather a mobile site: Untappd.com

TIP: Pick your connections wisely.

PhiloPhilo: Activity based. Couch potatoes rejoice. Check in & share your favorite TV shows. Nice start with the marketing by introducing real-life contests, prizes and rewards.

TIP: Sign up for the email newsletters to find out about the newest promotions. Download Philo.

CarZarCarZar: Location based. 1st location based social automotive app. Lots of people take pictures of cool & interesting cars; even more enjoy looking at them.  Share your pictures with your networks, unlock badges, add your location and connect with other car fans.

The stage is set to provide automotive related rewards, creating unlimited marketing opportunities for car enthusiasts, car dealers, automotive parts retailers and the manufacturers. Use the CarZar web app if you don’t have an iPhone.

TIP: Don’t know what type of car you just spotted? Select “Help tag it!” and other users can name it for you. Disclosure: I created CarZar with Jared Hamilton. So, you better download CarZar:)

If you’re already checking-in via Foursquare, why not share the new food and movie you saw, throw in the cool car you spotted afterwards – at the bar where you tried a different micro-beer? This is a trend that will continue to grow as more brand and businesses offer check-in rewards. Stay tuned…

New apps continue to hit the market every day, all adding a new layer of fun and uniqueness to the things we do.

Which activity & location based apps are you using? What’s your take on all this?

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David Letterman Jokes About Sarah Palin

 

The Matador movie full

David Letterman recently had some fun, at the expense of Sarah Palin’s daughter.

Before I go any further – let’s be sure we all understand one fundamental point: This is NOT a political post. Save yourself the keystrokes before commenting about how I’m anti-Republican, pro-Democrat or how I should worship the ground Rush Limbaugh walks on.

Dave made a couple of sexual jokes about Sarah Palin’s daughter involving Alex Rodriguez (NY Yankees) and Elliot Spitzer. (Ex-NY Governor) Not necessarily his best material, but it was an easy, timely target.

What kills me are the responses from both Sarah and Todd Palin. From their Facebook page. Watch the video and you’ll hear their comments.

They took a desperate, off-course approach by saying the jokes about their 14yr. old daughter were inappropriate. Of course, if that’s who he was talking about, it would have been uncalled for. But, he wasn’t talking about the 14yr. old. He was talking about the one considered an adult now. (And the argument that she’s a young adult is weak. She was old enough to…well, you know the rest)

I find it mildly amusing that the person who had a shot at holding, what many consider, the second highest ranking job in the free world, would use Facebook to voice her comments.

I use Facebook to laugh at old pictures of me and my fraternity friends doing ridiculous things that late night TV hosts would use against me if I ran for office. Ah, the power of Facebook.

Public officials, especially those running for a spot in the White House, have to expect to be thrown under the bus. Public officials with a teenager who is already a parent, well, that’s simply a teed-up ball waiting to be smacked out of the park.

Their Facebook comments made Dave’s “apology” a grand slam.

I’d love to hear your thoughts on the Palin’s comments as well as Dave’s jokes. (But please, don’t make it a political discussion. That’s not what this about.)