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Santiago Siri created a unique social site called Popego.com back on ’07; while neat in function and in appearance it hasn’t really reached mainstream appeal. I guess you can say its still kind of cool with its psuedo undiscovered status.

Select the type of content you enjoy: Videos, Blogs posts and Website links. Create your Popego profile and push your personal pipeline to your own page – Personal Poop.

Add the usual suspects: twitter, digg, stubleupon, etc; Connect with Facebook, search your existing contacts and make your own widgets. Small touches, like the unique comments made after your choices have been, made add to the experience. Social Media Marketing and Entrepreneurship garnered me a couple “That Rocks” while Automotive yielded a “WTF?”

Locate the contacts within your network to add another level to your online relationships. Follow Popego on twitter for additional tips and updates. Their own mantra sums up their ironic simplicity: “The web is made of people, not computers.” Popego’s utility lies within its ability to let you visualize the content your contacts are most interested in…

Learn from your contacts while learning about your contacts.

Give it up for Facebook and their latest marketing stunt: Vanity URL’s.

Within hours, Facebook wrangled about 6 million people to convert their profile URL from,

this: www.facebook.com/profile.php?id=1128085240
to this: www.facebook.com/ericmiltsch

Does this help you? Sure, maybe you feel better now that your name isn’t a number. Personally, I haven’t seen my Facebook profile move up in the search results.

Who does this help? Facebook. They’re hoping everyone forwards their address to everyone not on Facebook. Imagine if half of those 6 million people sends their new URL to 25 Facebook noobs. That’s 75,000,000 new, warm referrals. Imagine if your business got 75mm warm leads. For free.

Want to beat Facebook at their own game? Here’s two ways to make either your personal, or professional brand, just a little different from everyone else. And that little bit can go a long way.

Collateral full movie Shorten your URL using any site that shrinks URL’s with the ability to customize and provide tracking. Several sites will do the trick – for this example I’ll show you what I did using BudURL.com’s service a few months ago.

Radio Flyer divx I changed my original long URL to this: http://budurl.com/fbem. The last four characters signify ‘Facebook Eric Miltsch’

Other examples follow the same naming convention for consistency:

budurl.com/dgem | Digg

budurl.com/dlem | Delicious

budurl.com/viem | Vimeo

budurl.com/twem | Twitter

budurl.com/suem | Stumbleupon

Another easy way is to purchase your own custom domain name and simply forward it to your social profile site, such as: EricMiltschOnFacebook.com or some other variation.

You need to do everything possible to promote your personal or professional brand – put your name(s) first.

We’ll see what happens in a couple of weeks when Facebook Pages can get their Vanity URL’s as well.