Location Based Marketing
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Five key things to watch this year as the trends continue. Three segments of opportunity for tremendous “mass influence” jump out to me:
Cult of Influence: Moving beyond the Klout’s of the world, I expect to see even more targeted areas of influence. Klout says I’m influential about cars. Big deal. what does that [...]
So, the latest “time-waster” to show up in the social spaces is Empire Avenue. Here’s a quick breakdown: You buy & sell “shares” of people; a virtual, wanna-be version of a stock market of social media personalities.
I do like the creativity, the site usability (considering the intricate nature of the platform) and [...]
People still debate the issue whether or not twitter is a channel that should be utilized for any purpose other than sharing nonsensical information.
Still have your doubts? Check out this great infographic from Olgilvy PR Wordwide. This outlines six strategic approaches by sharing the basic principles with regards to who you follow, what you [...]
Great article from Marketing Profs. shows the seven social marketing channels & activities with the highest ROI:
Ratings & Reviews Your Company/Brand Community Your Company/Brand Blog Participate in Industry Blog/Forum Facebook LinkedIn Twitter
Also interesting to note: The high percentage of CMO’s responding that they either don’t know or have zero ROI for their activities. [...]
Still wondering if Facebook is the place for your online ads to appear? Stop guessing – Silicon Valley Insider published their top performing market segments and their ad performance based on Clickthrough rate & Cost-Per-Click.
Top 5 performers:
1. Tabloids and blogs
2. Media & Entertainment
3. E-commerce
4. Travel
5. [...]
Thanks to all of the amazing friends and colleagues who have supported my passion for automotive technology & the CarZar app!
Truly honored by Mike Johannson @mikefixis for his initial nomination – thank you Mike, nice gesture. And while it has my name attached, my partner [...]
Want to test yourself? Talk to a group about the basic, simple principles behind some of your business strategies.
That’s what Tim Eddinger, Josh Pies and I did today at the Victor Chamber of Commerce Social Media Breakfast hosted at Auction Direct USA.
A quick survey showed nearly everyone in attendance using [...]
I know, that title is too easy. I’m sure it’s not the first time they’ve heard it. It won’t be the last if they keep doing studies like this one.
For those who know me, I’m not one to argue or complain. I will, however, laugh at something that’s so obvious. Today’s Pew Research Study [...]
Keeping a consistent presence anywhere online, especially Facebook, is more than a full-time effort. Unless you’re among the creative elite, have a seven figure ad spend and an army of support superstars, you’re in for a mighty challenge.
Plus, if you’re in [...]
More foot traffic. That’s what every business wants.
Knowing that over 18,000 people per day are signing up for Foursquare daily and even lesser known location based services such as SCVNGR signed up 100K+ in one week because of their Facebook Places tie-in, wouldn’t you want to consider the opportunities these channels may provide your [...]
About Eric Miltsch
Eric Miltsch is the Digital Guy @AuctionDirect, & Co-Creator of @CarZar_app His three favorite things: Family, cars & technology. Read more about Eric
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Eric Recommends
- Aaron Strout
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- Automotive Digital Marketing
- Blog Critics
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- DrivingSales Automotive Marketing
- Jared Hamilton
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- Living In The Zeitgeist
- MarketingProfs
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