Location Based Marketing » Search Engines

How Facebook & Google Are Bringing Word Of Mouth Marketing Back

Eric Miltsch — Wed, 16 Nov 2011 06:11:48 +0000

One of the things I love to do is find the newest ways for people to connect with Auction Direct online. Here’s two ways that will become increasingly popular.

Everyone on the Internet is looking for Information. What’s the best information we can find? Information from trusted sources such as our family, friends and co-workers. When our friends tell us about a restaurant, a clothing store or even an accountant, we listen to those recommendations because we trust the review. Word of mouth marketing is one of the most effective methods for any business to increase sales; Facebook and Google have introduced two of the most revolutionary online word of mouth marketing tools. Combine these organic tools with new Facebook marketing optimization tools such as KeyBrokerSocial and you’ll start reaching more people at various stages of the buying cycle – for any product and service.

Facebook understands one simple fact: People love to share the stuff happening in their life. Now, they’re making it even easier to for people to share life events – social consciousness. Items such as getting engaged, getting a new pet or even a new home will be shared even easier within Facebook’s new profile features. The ability for customers to update their status with “Bought a Car” can help us tremendously. Knowing the average Facebook user has 125 friends, having our customers share their new car purchases online will help increase exposure – and build trust. Click image to enlarge

Google also understands the principle behind the value of a trusted connection’s recommendation. Their new social search feature, called “Google Plus”, lets you show a form of visual word of mouth by clicking on the +1 buttons next to the search results. (You need to be logged into Google to use this feature) Click image to enlarge

When the people within your Gmail address book search for things online, they’ll see the items you have +’d and vice-versa. Notice the thumbnail images below the listings when I search for Auction Direct in Google; I can see who else +’d the result. Social validation, trust and influence will become more important to online shoppers as your connections begin to visually endorse their Facebook activities and the content they find within Google’s search results.

Are you using either of these yet?

Compare Your Website Metrics vs. Google’s Global Analytics

Eric Miltsch — Thu, 08 Sep 2011 15:34:59 +0000

Excellent infographic from KISS Metrics showing global Google analytics metrics and usage trends. Compare your website metrics to these statistics – how does your site measure up? Click to view full size.

Search Takes a Social Turn

Eric Miltsch — Mon, 13 Sep 2010 17:30:54 +0000

: Image by Somewhat Frank via Flickr

How is social search changing the way Google looks at search functions? what about the world of apps? They’re also changing the way people search.

See this Amp at http://amplify.com/u/adlm

7 Great Places To Post Your Content

Eric Miltsch — Tue, 07 Apr 2009 20:31:09 +0000

Building great content is one of the foundations for building your online presence. More content creates linking opportunities; more links will improve your search engine rankings.

Here’s 7 sites that are easy to set up, easy to use and best of all, the search engines play nice with them:

Google Knol.
Arranged psp

Assault on Precinct 13 buy

(short for knowledge) Create a bio and simply share your knowledge. About anything. This a great place to create an expanded profile and link to your sites.
Live Journal. This is one of the Internet’s original blogging/journal sites (dating back to 1999) Simple control features, nice templates to customize your appearance and its social networking features make this is a long-standing favorite. Originally created by Brad Fitzpatrick.
Ning. Ning is the most expansive on the list as its actually a community platform – you can easily design and create your own social network using Ning’s template driven platform. Netscape founder Marc Andreesen started Ning to let users create their own networks based around specific interests.
Squidoo. This is a fun, easy to use, interactive set of pages called lenses. Squidoo gets a lot of traffic and plenty of features for users to enjoy: RSS feeds, images, videos, links – plus you can even earn $$ for your content and/or contribute to charity. Another great contribution from Seth Godin.
Tumblr. One of my personal favorites. David Karp whipped up this micro-blogging platform in 2007. Use the stock designs or add your own custom themes; use it for blogging, pics, videos, links and audio files. Follow others & people can follow your tumbleblog to build your own community.
PitchEngine. Perfect for your press release content. Created by Jason Kintzler as a new school method of publishing Social Media Releases. (press releases on steroids.) Add links, tags, images and videos to build a powerful press release.
PollDaddy. High Anxiety film Supercross rip Not necessarily creating new content, rather, letting the new content come to you in the form of online polls. Great for feedback and learning more about – well, anything. Especially useful for creating new content based on poll results.

Not using any of these? Make your own 7 day challenge and you’ll have a whole new level of content sites created within a week.

What are some of your favorite sites?

Google Conversion University

Eric Miltsch — Sat, 07 Mar 2009 05:07:36 +0000

Want to stay ahead of the analytics pack? Google will help you lead the way.

The Haunting of Molly Hartley download

Carlito’s Angels movie

In typical form, Google quietly launched their Analytics Individual Qualification (IQ) test this week to help you become a more effective Google Analytics user for your own site, at your company or educating others.

Start preparing for analytics excellence by taking the online lessons within Google’s Conversion University. Four lessons contain video lessons ranging from two to 13 minutes. When you’re finished, you’ll only need your new-found smarts and $50 to take the IQ Test. Certification lasts for 18 months and will ensure your analytics abilities are running at peak performance.

If possible, I recommend using dual monitors while taking the lessons. Seeing your own analytics while following the lessons is helpful. More answers can be found in the qualification FAQ’s.

What are you doing to improve your analytics abilities?

Changeling dvd