Promotion

Let’s define quality twitter followers – everyone wants them. A quality follower for me:

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• Follows back
• Has a full bios with link(s)
• Engages and participates
• Has a nice balance of self-promotion & re-tweeting
• Has positive energy

Keep in mind, my activities center around providing valuable automotive content, among other things, to help consumers. I’m always trying new stuff, always measuring things and just making sure our hits outweigh our misses. Here’s a random list of my activities for @AuctionDirect.

• Address people by their names in direct messages
• No automatic direct messages
• Try to get to know people – I ask everyone to take my twitter interview
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• Promote others when possible; Re-tweets are good, FollowFridays are cool and links to other people’s sites are awesome!
• Provide informative, relevant links
• Humor which doesn’t attack or offend. (Especially when tweeting from a business account)
• Help people and answer quick questions
• Acknowledge other people’s awesomeness
• Meeting people face-to-face; get out from behind your screen and talk to some of your followers – Meet-ups really help
• Don’t RT content from people with say, 350k followers. Odds are a ton of people have already seen it
• Don’t to talk about money, sex or religion. (I try not to at least…)
• Follow people my followers follow. Birds of a feather…
• Don’t complain

Thankfully, most of the people I know do these things very nicely.  @JasonFalls is a great example of someone who applies tactful, real-life common-sense to his twitter stream.

Sometimes, people just aren’t interested in automotive content and I can appreciate that. I’m not there to sell to anyone a car; just trying to educate and inform consumers. Its another place I can help change the way people buy used cars.

What are you doing to get and maintain quality twitter followers?

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