Let’s define quality twitter followers – everyone wants them. A quality follower for me:

Keep in mind, my activities center around providing valuable automotive content, among [...]]]>

Let’s define quality twitter followers – everyone wants them. A quality follower for me:

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• Follows back
• Has a full bios with link(s)
• Engages and participates
• Has a nice balance of self-promotion & re-tweeting
• Has positive energy

Keep in mind, my activities center around providing valuable automotive content, among other things, to help consumers. I’m always trying new stuff, always measuring things and just making sure our hits outweigh our misses. Here’s a random list of my activities for @AuctionDirect.

• Address people by their names in direct messages
• No automatic direct messages
• Try to get to know people – I ask everyone to take my twitter interview
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• Promote others when possible; Re-tweets are good, FollowFridays are cool and links to other people’s sites are awesome!
• Provide informative, relevant links
• Humor which doesn’t attack or offend. (Especially when tweeting from a business account)
• Help people and answer quick questions
• Acknowledge other people’s awesomeness
• Meeting people face-to-face; get out from behind your screen and talk to some of your followers – Meet-ups really help
• Don’t RT content from people with say, 350k followers. Odds are a ton of people have already seen it
• Don’t to talk about money, sex or religion. (I try not to at least…)
• Follow people my followers follow. Birds of a feather…
• Don’t complain

Thankfully, most of the people I know do these things very nicely.  @JasonFalls is a great example of someone who applies tactful, real-life common-sense to his twitter stream.

Sometimes, people just aren’t interested in automotive content and I can appreciate that. I’m not there to sell to anyone a car; just trying to educate and inform consumers. Its another place I can help change the way people buy used cars.

What are you doing to get and maintain quality twitter followers?

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Perfect example. Michael Banovsky hatched an awesome idea which brought together an instant community of car consumers, fanatics and professionals.  Some people even fell into all three categories; [...]]]>

The ways in which social networking tools are used continues to expand. As usage changes, the opportunities and benefits to the members within these communities also grows.

Perfect example. Michael Banovsky hatched an awesome idea which brought together an instant community of car consumers, fanatics and professionals.  Some people even fell into all three categories; myself included – its just another easy way to get Auction Direct involved with the community.

Michael became the pied-piper of a popular twitter conversation known as #carchat. (the hashtag is the icon used to easily identify popular search terms within twitter search.)

For two hours, he lobbed thought provoking, automotive-related, open-ended questions to the community.

The questions, comments and re-tweets flowed. Very quickly.

Michael had the group firing on all 12-cylinders – how did he do it and what were the lessons learned?

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• Leverage your passion to engage others.
• Put others before yourself and any motives.
• Spread the word among your closest connections; when they believe in you, they’ll tell others. Knowing other power users is key.
• Invest time. Michael blocked out two hours of his time for this. He also invested his time leading up to this point – enabling him to put this event into motion.
• Know when to reach out. It would have been impossible to pull this off with only 47 followers.  Having a couple thousand followers helps.

The final result?

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• Automotive consumers and professionals participating and sharing – putting the group on cruise control; only subtle nudges of the wheel needed by Michael.
• Participants within #carchat building their networks.
• Michael’s personal stock gets a boost – all done so unselfishly.
• The opportunity to interact with a diverse group – including long time familiar faces like @ScottMonty and newer faces such as @HermanP
• A ton of good karma.

Stop by next week’s #carchat. And of course, be sure to follow @michaelbanovsky

In Search of a Midnight Kiss rip Check out Michael’s #carchat article on vLane.com as well.

How effectively are you providing opportunities to engage and discover?

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