Everyone knows how powerful Word of Mouth marketing is. It’s about to get an incredible shot in the arm thanks to the new social graph features within the upcoming Timeline profile.
Facebook’s goal is to let you share every facet of your life with anyone and everyone you care to. Sure, on a personal level [...]
The location based marketing services landscape just shifted. Heavily.
Facebook Places, their answer to the check-in game, is shutting down. Not a major shocker. Sure, there was activity, relegated mostly to larger metropolitan areas. I used it two times – once at a restaurant to show my friends how it worked and once [...]
Attract new customers, create loyalty and track foot traffic
Foursquare and other Location-Based Services are increasingly helping dealerships attract new customers, create loyalty, and track ever-elusive showroom foot traffic. Fun and free, these tools are growing rapidly in popularity among individuals and businesses: Overall awareness of location-based services has reached 56% of US-based cell phone [...]
People still debate the issue whether or not twitter is a channel that should be utilized for any purpose other than sharing nonsensical information.
Still have your doubts? Check out this great infographic from Olgilvy PR Wordwide. This outlines six strategic approaches by sharing the basic principles with regards to who you follow, what you [...]
Thanks to all of the amazing friends and colleagues who have supported my passion for automotive technology & the CarZar app!
Truly honored by Mike Johannson @mikefixis for his initial nomination – thank you Mike, nice gesture. And while it has my name attached, my partner [...]
Keeping a consistent presence anywhere online, especially Facebook, is more than a full-time effort. Unless you’re among the creative elite, have a seven figure ad spend and an army of support superstars, you’re in for a mighty challenge.
Plus, if you’re in [...]
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Foursquare continues to raise the bar with their new features.
Users are becoming more familiar with the general concept and the potential benefit they can deliver. Foursquare ‘s next big push is to provide the ability to generate relevant recommendations based on your activities, locations and even items on [...]
More foot traffic. That’s what every business wants.
Knowing that over 18,000 people per day are signing up for Foursquare daily and even lesser known location based services such as SCVNGR signed up 100K+ in one week because of their Facebook Places tie-in, wouldn’t you want to consider the opportunities these channels may provide your [...]
So what’s twitter been working on recently?
1st item – Location Based Tweets. (The meh choice)
This is probably the only location based marketing feature I don’t even notice. Why? Users can put their location in their bio. Sure – it may not represent their current location, but of all things location, this [...]
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Dan Zarella dug up some great insight regarding the best words to use, and the best to avoid, to get more people to share you content. If anyone knows, its Dan. (Self proclaimed Social Media Scientist)
Dan stated that adjectives don’t work as well as verbs & nouns; big [...]
About Eric Miltsch
Eric Miltsch is the Digital Guy @AuctionDirect, & Co-Creator of @CarZar_app His three favorite things: Family, cars & technology. Read more about Eric
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