Location Based Marketing
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One of the things I love to do is find the newest ways for people to connect with Auction Direct online. Here’s two ways that will become increasingly popular.
Everyone on the Internet is looking for Information. What’s the best information we can find? Information from trusted sources such as [...]
Location Based Marketing Is Helping Drive Repeat Customers
Repeat customers. Everyone wants them yet few want to take the steps necessary to get them. The location based marketing continues to pick up momentum, and it’s primarily due to the 10 million+ users within Foursquare who are driving the influence. (Young, active males who influence their [...]
The location based marketing services landscape just shifted. Heavily.
Facebook Places, their answer to the check-in game, is shutting down. Not a major shocker. Sure, there was activity, relegated mostly to larger metropolitan areas. I used it two times – once at a restaurant to show my friends how it worked and once [...]
Another interesting look into the behaviors of location based marketing application users was released in a recent study by Lightspeed Research.
Their research shows that consumers are still slow to respond to Location Based Marketing efforts. I agree with this statement – but it [...]
Wild new experimental ad from BMW motorcycles using the after-image effect to eliminate a directly visible logo. Very clever. All geared towards making a more unique brand experience without having to rely on simply stamping a brand in front of the viewer.HT to @Motormouths
Keep in mind, the effect only works [...]
Welcome to the world of Location Based Services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture.
Location-based service strategies include any application which have the ability to share an individual’s physical location, in real-time, with their online social networks. Users are rewarded [...]
Image via CrunchBase
The sooner retailers can grasp the concept of providing coupons via mobile channels – especially within location based services – the faster consumers will realize that checking-in is not simply a narcissistic activity.
The word of mouth value can be enormous as well. People love to brag about their [...]
So what’s twitter been working on recently?
1st item – Location Based Tweets. (The meh choice)
This is probably the only location based marketing feature I don’t even notice. Why? Users can put their location in their bio. Sure – it may not represent their current location, but of all things location, this [...]
At first, everyone says Foursquare badges are stupid. Next thing you know, those same people are flashing their badges in your face.
Want to unlock more Foursquare badges? Here’s the most detailed list of badges, including active & inactive badges and how to get them. Hat Tip to Chaunce Dolan [...]
Image via CrunchBase
ExactTarget recently released the results of a study measuring what motivates a customer to give their email address.
67% gave out email to receive discounts and promotions
55% gave out email in return for a freebie
50% gave out email to be informed of upcoming sales
[...]
About Eric Miltsch
Eric Miltsch is the Digital Guy @AuctionDirect, & Co-Creator of @CarZar_app His three favorite things: Family, cars & technology. Read more about Eric
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