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Business

Image via CrunchBase ExactTarget recently released the results of a study measuring what motivates a customer to give their email address. 67% gave out email to receive discounts and promotions 55% gave out email in return for a freebie 50% gave out email to be informed of upcoming sales 45% gave out email to be [...]

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I recently had the honor of presenting a case study to the executive management team from Wegmans. For those not familiar, Wegmans is the pinnacle of grocery shopping, having created a shopping experience unlike any other. People leaving the Rochester area actually include Wegmans as a must-have when deciding where to move. Cherish download The Heartbreak [...]

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Let’s define quality twitter followers – everyone wants them. A quality follower for me: Rocky IV ipod Follows back Has a full bios with link(s) Engages and participates Has a nice balance of self-promotion & re-tweeting Has positive energy Keep in mind, my activities center around providing valuable automotive content, among other things, to help [...]

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