Location Based Marketing
Currently viewing the tag: "Business"
Location based services continues it’s momentum as it finds a home within digital marketing strategies. Marketers continue to see the value of consumer usage by identifying specific intent. As consumer usage increases, so does the opportunity to market to them effectively. Click image to enlarge.
Location Based Marketing Is Helping Drive Repeat Customers
Repeat customers. Everyone wants them yet few want to take the steps necessary to get them. The location based marketing continues to pick up momentum, and it’s primarily due to the 10 million+ users within Foursquare who are driving the influence. (Young, active males who influence their [...]
So, the latest “time-waster” to show up in the social spaces is Empire Avenue. Here’s a quick breakdown: You buy & sell “shares” of people; a virtual, wanna-be version of a stock market of social media personalities.
I do like the creativity, the site usability (considering the intricate nature of the platform) and [...]
Have a business? Want to try something new to market yourself? And, even better, do it without spending any money?
Here’s the simplest instructions you’ll need to help your business get free access to foursquare. Start connecting with your loyal customers and find new ones as well!
Get started by jumping into location based marketing [...]
Want to test yourself? Talk to a group about the basic, simple principles behind some of your business strategies.
That’s what Tim Eddinger, Josh Pies and I did today at the Victor Chamber of Commerce Social Media Breakfast hosted at Auction Direct USA.
A quick survey showed nearly everyone in attendance using [...]
Keeping a consistent presence anywhere online, especially Facebook, is more than a full-time effort. Unless you’re among the creative elite, have a seven figure ad spend and an army of support superstars, you’re in for a mighty challenge.
Plus, if you’re in [...]
Image by dpstyles™ via Flickr
If your business involves food, alcohol and any gathering space which combine those two elements you’re a prime candidate for a winning location based promotion.
This could become the barometer for the state of location based programs; as more “social” locations continue to use these concepts, the [...]
More foot traffic. That’s what every business wants.
Knowing that over 18,000 people per day are signing up for Foursquare daily and even lesser known location based services such as SCVNGR signed up 100K+ in one week because of their Facebook Places tie-in, wouldn’t you want to consider the opportunities these channels may provide your [...]
Image via CrunchBase
ExactTarget recently released the results of a study measuring what motivates a customer to give their email address.
67% gave out email to receive discounts and promotions
55% gave out email in return for a freebie
50% gave out email to be informed of upcoming sales
[...]
I recently had the honor of presenting a case study to the executive management team from Wegmans. For those not familiar, Wegmans is the pinnacle of grocery shopping, having created a shopping experience unlike any other.
People leaving the Rochester area actually include Wegmans as a must-have when deciding where to move.
About Eric Miltsch
Eric Miltsch is the Digital Guy @AuctionDirect, & Co-Creator of @CarZar_app His three favorite things: Family, cars & technology. Read more about Eric
Connect with me!
Eric Recommends
- Aaron Strout
- Ann Handley
- Atlanta Web Design
- Auction Direct Used Car Blog
- Auction Direct Used Cars
- Automotive Digital Marketing
- Blog Critics
- CarZar
- CarZar iPhone App
- Dale Pollak
- DrivingSales Automotive Marketing
- Jared Hamilton
- Jason Falls
- Jeff Kershner
- Living In The Zeitgeist
- MarketingProfs
- Scott Monty
