Location Based Marketing Strategies » branding strategy http://whatdidericsay.com Location based marketing & digital strategies you can use. WhatDidEricSay.com Tue, 22 May 2012 02:51:42 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 How To Go From Boring To Exciting http://whatdidericsay.com/2009/07/boring-exciting/ http://whatdidericsay.com/2009/07/boring-exciting/#comments Wed, 08 Jul 2009 02:39:35 +0000 Eric Miltsch http://whatdidericsay.com/?p=636

Air New Zealand does an awesome job of changing the boring safety presentation into something nearly impossible to ignore. Old static content suddenly becomes fertile ground for a new branding and marketing strategy.

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