Location Based Marketing » branding strategy http://whatdidericsay.com Location strategies you can use | WhatDidEricSay.com Tue, 24 Jan 2012 16:45:10 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 How To Go From Boring To Exciting http://whatdidericsay.com/2009/07/boring-exciting/ http://whatdidericsay.com/2009/07/boring-exciting/#comments Wed, 08 Jul 2009 02:39:35 +0000 Eric Miltsch http://whatdidericsay.com/?p=636 Air New Zealand does an awesome job of changing the boring safety presentation into something nearly impossible to ignore. Old static content suddenly becomes fertile ground for a new branding and marketing strategy.

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Air New Zealand does an awesome job of changing the boring safety presentation into something nearly impossible to ignore. Old static content suddenly becomes fertile ground for a new branding and marketing strategy.

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What can you do to turn something benign into something memorable?

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