Take a look at how Google may help us experience everything around us – including our personal connections, in the (near) future. This takes location based services to a whole new level of interaction and really shows how we can connect and discover what’s around us. Wild.
H/T to Robert Scoble for sharing this wild app from Sawbuck. Simply take a picture of a home and you’ll get instant access to everything you need to know about the house. Watch Guy Wolcott, CEO of Sawbuck, demonstrate the app in this video. This is one of the more interesting and effective location based marketing tools I’ve seen for the real estate market. Agents and consumers can both benefit from this application. The app is available on Sawbuck
My curiosity peaked once I thought about the potential for the Sawbuck platform and algorithm(s) within the automotive industry. Imagine tapping into CARFAX & AutoCheck for vehicle history reports. A shopper could shoot a picture of a car for sale and access the history report. Now that’s disruptive.
Ok, I think the Rechner Calculator is the best (standard function) calculator I’ve ever used on my iPhone – and I can guarantee that you’ll hate it. At first. Give it a couple of days and you’ll love it as well.
It couldn’t be easier:
- Swipe right for +
- Swipe left for -
- Swipe up for =
- Swipe down for additional functions
- Two-finger swipe in any direction – up, down, right or left to clear
Gesture control design solutions is a trend which can’t come soon enough. Remember Clear? As more apps with simple gesture controls and movements become available, acceptance will grow. Overall appearance is sleeker, screen real estate becomes uncluttered and app usage efficiency skyrockets. (In this case – up to 200% more efficient) Imagine the possibilities for other simple task apps, shopping solutions and even check-out solutions.
Check it out:
Who doesn’t like an infographic? Create your own using Visual.ly. Here’s mine based on my twitter activity.Eric Miltsch
Here’s my vote for the best new To Do list app: Clear. And the neat thing is that all of the potential features haven’t been released yet, such as: Desktop synching, collaboration & tablet versions.
Two great things about this app. First, it’s super simple. All you need to know how to do is:
- Scroll up & down
- Swipe left & right
- Pinch in & out
- Drag & drop
Think you can handle that? To do lists are a pain to manage – the stuff we have to do is more important than needing to learn how to master managing a list application. The visual intro and the tips screen is well done. Once your list is created, pinch it, tap your Personal list and scroll down to view the control panel. Couldn’t be easier.
The second thing happening here is the new trend this design may create. Buh-bye buttons. Say hello to the wonderful world of gesture controls. I’m hoping this helps spark a new trend in app design and ushers out the need for tiny buttons with even tinier text. Make your apps easier and users will enjoy them even more. Brands who embrace this will see increased engagement, increased app shelf-life and higher in-app conversion rates.
Small items like unlocking an additional design theme for following @UseClear on twitter is a nice touch. More apps could learn from this as well. Not much needs to be said – it’s a to do app. A very simple one.
So what do you think? Have you tried it yet?
Great things on the horizon thanks to Near-Field Communications (NFC). Check out how SITA & Orange have developed new check-in solutions to clearly trump anything else available. Cool fact: NFC works even when you phone is off.
Be sure to catch my complete overview of NFC in the next issue of the DrivingSales Innovation Guide.
HT to Paul Hamilton for the video!Eric Miltsch
Five key things to watch this year as the trends continue. Three segments of opportunity for tremendous “mass influence” jump out to me:
- Cult of Influence: Moving beyond the Klout’s of the world, I expect to see even more targeted areas of influence. Klout says I’m influential about cars. Big deal. what does that really mean? If someone sees that and interprets the data as me being an expert as a car mechanics or automotive service, they’re dead wrong. Look for these measures to become more specific with regards to true knowledge and areas of expertise.
- Social Sharing: Our lifestyle activities will become more visible (if we choose, of course) and this will directly influence others. Buying a house? Test driving a new car? Buying tickets for a movie? Your eventual word of mouth now takes a new form and happens faster.
- Social Television: Apps like GetGlue let us share our viewing habits and interact with programming features; look for additional platforms and more engaging features such as games, discussions and voting during your favorite shows. The payoff for sharing your activity comes in the form of coupons & discounts!
Wonderful information provided regarding how (& why) businesses are using various apps, platforms and devices. I’m surprised one of the answers to the question “Why enterprises are adopting mobility” isn’t “To connect with customers” (Or at the very least – “To create a better user experience”) Click image to enlarge.Eric Miltsch
We all understand consumers are active on their mobile phones. Very active. Now it’s time to pay attention to their usage and make these experiences even better.
Click image to enlargeEric Miltsch
Everyone thinks they have the magic bullet when they deploy their QR code solution. The problem is, I have yet to hear someone else tell me about an amazing experience they had with a QR code. I haven’t heard about how the QR code truly helped them.
So how are these QR codes making things better? If we’re going to use an otherwise clunky tool such as a QR code, why not do something memorable enough that will make the user tell anyone who ever mentions that brand? Or just mentions the words “QR Codes?”
Here’s the story I’ve told when someone tells me about their new QR code solution. If the end result of your code experiment doesn’t come close to this, I’d try again. (If it’s not helpful, is it at least memorable?)
While taking the Zappos Corporate tour a couple of months ago, I saw a single QR code taped to the wall. Below the image it simply said “Scan me for a secret message.” Who isn’t going to scan this? Curiosity got the best of me and I scanned it.
By the time I scanned it, the six others in my group had already moved on. My secret message: “Ask the closest employee for the chicken head photo opp!” Upon asking, the helpful employee turned around, cupped her mouth and shouted “Chicken Heads!”
Four other employees quickly ducked under their desk and emerged wearing chicken head masks. Boom, photo shot, Zappos memory created and the experience shared online. Best word of mouth creation I’ve seen in a long time.
Well done Zappos.
What other QR codes have you seen that made you want to tell someone about it?