Location Based Marketing
Location’s transition to passive activities is starting much sooner than many expected.
The newest updates now allow you to enable Foursuare’s Radar functionality. Items that you’ve deemed interesting, places you visited or even places that are heating up with activity can now alert you. Keep in mind, these are items that are of [...]
Everyone knows how powerful Word of Mouth marketing is. It’s about to get an incredible shot in the arm thanks to the new social graph features within the upcoming Timeline profile.
Facebook’s goal is to let you share every facet of your life with anyone and everyone you care to. Sure, on a personal level [...]
Excellent infographic from KISS Metrics showing global Google analytics metrics and usage trends. Compare your website metrics to these statistics – how does your site measure up? Click to view full size.
The addictive game element of Foursquare could become even more addictive. Check out Foursquaropoly. You guessed it: Foursquare + Monopoly. This is the kind of gamification and branding that may provide location based marketing a major lift in awareness.
Your check-in activity allows you to “buy” properties and collect rent [...]
Yelp is the second major platform this week (after Facebook) to announce a change of direction with regards to their stance on daily deals. Only one year old and Yelp plans on scaling back their deals staff by 50%. The trend seems so be in place with daily deals revenue dropping 7% [...]
Here’s a quick and easy desktop sharing application. Be in two places at once easier than ever with Join.me.
It’s this simple.
Go to Join.me (And anyone else who you want to connect with online) Click either Share or Join
Plus, you can have up to 250 [...]
The location based marketing services landscape just shifted. Heavily.
Facebook Places, their answer to the check-in game, is shutting down. Not a major shocker. Sure, there was activity, relegated mostly to larger metropolitan areas. I used it two times – once at a restaurant to show my friends how it worked and once [...]
President Obama joined the ranks of location based marketing users by signing up for Foursquare. There goes my shot at becoming Mayor of the Oval Office. Some will ask why would the President join? I’m sure he isn’t looking to jump to the top of the leader board, unlock a [...]
Attract new customers, create loyalty and track foot traffic
Foursquare and other Location-Based Services are increasingly helping dealerships attract new customers, create loyalty, and track ever-elusive showroom foot traffic. Fun and free, these tools are growing rapidly in popularity among individuals and businesses: Overall awareness of location-based services has reached 56% of US-based cell phone [...]
Movie fans take notice. Here’s a really fun app for anyone into movies that combines augmented reality and your phone’s location indicator.
If you know a movie scene was shot at your current location, your phone can instantly replay the scene. Besides being a cool new way of experiencing a specific location and a [...]
About Eric Miltsch
Eric Miltsch is the Digital Guy @AuctionDirect, & Co-Creator of @CarZar_app His three favorite things: Family, cars & technology. Read more about Eric
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