Location Based Marketing
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"Location Based Marketing"
Location based services continues it’s momentum as it finds a home within digital marketing strategies. Marketers continue to see the value of consumer usage by identifying specific intent. As consumer usage increases, so does the opportunity to market to them effectively. Click image to enlarge.
Location Based Marketing Is Helping Drive Repeat Customers
Repeat customers. Everyone wants them yet few want to take the steps necessary to get them. The location based marketing continues to pick up momentum, and it’s primarily due to the 10 million+ users within Foursquare who are driving the influence. (Young, active males who influence their [...]
Location’s transition to passive activities is starting much sooner than many expected.
The newest updates now allow you to enable Foursuare’s Radar functionality. Items that you’ve deemed interesting, places you visited or even places that are heating up with activity can now alert you. Keep in mind, these are items that are of [...]
The addictive game element of Foursquare could become even more addictive. Check out Foursquaropoly. You guessed it: Foursquare + Monopoly. This is the kind of gamification and branding that may provide location based marketing a major lift in awareness.
Your check-in activity allows you to “buy” properties and collect rent [...]
Yelp is the second major platform this week (after Facebook) to announce a change of direction with regards to their stance on daily deals. Only one year old and Yelp plans on scaling back their deals staff by 50%. The trend seems so be in place with daily deals revenue dropping 7% [...]
The location based marketing services landscape just shifted. Heavily.
Facebook Places, their answer to the check-in game, is shutting down. Not a major shocker. Sure, there was activity, relegated mostly to larger metropolitan areas. I used it two times – once at a restaurant to show my friends how it worked and once [...]
President Obama joined the ranks of location based marketing users by signing up for Foursquare. There goes my shot at becoming Mayor of the Oval Office. Some will ask why would the President join? I’m sure he isn’t looking to jump to the top of the leader board, unlock a [...]
Attract new customers, create loyalty and track foot traffic
Foursquare and other Location-Based Services are increasingly helping dealerships attract new customers, create loyalty, and track ever-elusive showroom foot traffic. Fun and free, these tools are growing rapidly in popularity among individuals and businesses: Overall awareness of location-based services has reached 56% of US-based cell phone [...]
Brewski Me is now available in iTunes and a much deserved congratulations is in order for it’s developers and founders: Adam Weeks & Brian Knowles from AppsVersusRobots LLC.
They used a simple formula that’s become popular around specific activities and interests. Their tag line says it all: Don’t drink alone. Drink with friends.
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More proof that location is important: 20% of all search queries now include local search topics. Here’s Google’s VP Marissa Mayer sharing her thoughts:
About Eric Miltsch
Eric Miltsch is the Digital Guy @AuctionDirect, & Co-Creator of @CarZar_app His three favorite things: Family, cars & technology. Read more about Eric
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