Location Based Marketing
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"Foursquare"
Here are 5 of the coolest activity & location based apps you need on your phone.
Why? These are among the first apps to appeal to your specific interests. Personal networks satisfy our need for acceptance and belonging. However, that’s only half of the social equation.
These are fragmented connections with regards to our personal [...]
Image by dpstyles™ via Flickr
If your business involves food, alcohol and any gathering space which combine those two elements you’re a prime candidate for a winning location based promotion.
This could become the barometer for the state of location based programs; as more “social” locations continue to use these concepts, the [...]
More foot traffic. That’s what every business wants.
Knowing that over 18,000 people per day are signing up for Foursquare daily and even lesser known location based services such as SCVNGR signed up 100K+ in one week because of their Facebook Places tie-in, wouldn’t you want to consider the opportunities these channels may provide your [...]
I like Foursquare’s newest badge strategy.
Five new badges can be unlocked using the location based service – all centered around activity on college campuses. This goes after the college niche user, who Facebook may already have lost, while creating newer experiences [...]
So what’s twitter been working on recently?
1st item – Location Based Tweets. (The meh choice)
This is probably the only location based marketing feature I don’t even notice. Why? Users can put their location in their bio. Sure – it may not represent their current location, but of all things location, this [...]
At first, everyone says Foursquare badges are stupid. Next thing you know, those same people are flashing their badges in your face.
Want to unlock more Foursquare badges? Here’s the most detailed list of badges, including active & inactive badges and how to get them. Hat Tip to Chaunce Dolan [...]
The Social Media train left the station a long time ago. Stop chasing it. Stop trying to “decide” if its for you.
A new train has been pulling away and it’s headed everywhere. Everywhere consumers are that is. It can be in the form of Foursquare, Gowalla, Loopt, Rally Up, Whrrl, SCVNGR, MyTown, Miso, Mopho [...]
As expected, here’s another excellent example of major brands leveraging location based marketing: The Los Angeles Lakers teamed up with Foursquare and created a simple way for Lakers fans to show their support. And also a brilliant way for Foursquare to continue building its own presence within one [...]
Here’s three new Foursquare badges you can unlock – but only if you’re in New York City. Smart move by the Wall Street Journal; follow them on Foursquare here.
Great social media integration for other local newspapers and even tourism boards. These type of strategies could help boost [...]
About Eric Miltsch
Eric Miltsch is the Digital Guy @AuctionDirect, & Co-Creator of @CarZar_app His three favorite things: Family, cars & technology. Read more about Eric
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