About Eric Miltsch

Eric Miltsch directs the successful digital experiences for Auction Direct USA; one of the nation’s fastest growing used vehicle dealerships. Auction Direct was named as the #1 Independent Retailer in the US in 2010 and 2011. They were also the #1 fastest growing company in Rochester’s Top 100 in 2009 and #12 in 2010.

Eric writes for WhyBuyUsedCars.com, Auction Direct’s used car blog and his personal blog, WhatDidEricSay.com, of the first blogs focused on location based marketing concepts & strategies.

Eric has been a consistent contributor to the retail automotive community presenting his views on the latest digital marketing strategies and technology trends at popular industry events such as:

• DrivingSales Executive Summit
• National Automotive Dealers Association
• Automotive Thought Leadership Summit
• Internet Battle Plan
• RIT Social Media & Communication Symposium
• JD Power Automotive Internet Roundtable

His written work has been published and cited in various publications such as:

• Driving Sales Innovation Guide
• Automotive News
• Auto Dealer Monthly
• Used Car News

He’s also Co-creator of CarZar, the 1st location-based, photo sharing automotive application.

Eric currently lives in upstate NY with his wife and two sons.

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