Social Media Optimization » Videos

Minority Report Style User Interface. Finally?

Eric Miltsch — Tue, 01 Jun 2010 19:09:31 +0000

When you think about cool and unique computer experiences, everyone always mentions Minority Report. Check out this TED Video featuring real Minority Report style user interfaces; these are also the guys behind the stuff you saw in the movie.

4 Ways Businesses Can Adapt with Social Media

Eric Miltsch — Fri, 28 May 2010 16:15:14 +0000

Evan White , from WHAM 13 News, asked some great questions about the direction of social media and how businesses can adapt to effectively manage social media efforts.

A few simple points from Dr. Neil Hair, RIT professor; Jeffrey Hayzlett, CMO Eastman Kodak; Nancy Middleton, AdviStor, Inc. and myself:

Brands will be built around social media sites like Facebook & Twitter
Greater metrics for determining SM’s value will be developed
More video added to sites
Bigger social media staffs

Google TV Will Save The World!

Eric Miltsch — Thu, 20 May 2010 19:00:47 +0000

Google TV could be the next big step in solving a major problem when watching TV: Being forced to watch the schedule created by the networks while trying to find what you really want to watch on your laptop.

This could actually make watching TV fun again!

Best. iPad. Parody.

Eric Miltsch — Sun, 31 Jan 2010 06:30:07 +0000

See more funny videos and funny pictures at CollegeHumor.

Bill’s Best Interview

Eric Miltsch — Tue, 26 Jan 2010 05:54:50 +0000

Check out the latest video from the funniest person in the car business: Joe Webb. Great parody video of a horrendous candidate applying for an Internet Sales Director position at a car dealership.

Have you interviewed anyone like this?

Does Google’s Nexus One Trump iPhone?

Eric Miltsch — Fri, 08 Jan 2010 15:39:09 +0000

I’ve got to believe Steve Jobs is in an office somewhere, screaming his head off at someone. Google’s Nexus One is downright bad-ass.

I wonder if a frustrated designer at Apple got a better gig at Google and was given the freedom to do all the things Apple wouldn’t let him do?

Brilliant Tire Marketing

Eric Miltsch — Tue, 05 Jan 2010 16:03:20 +0000

Continental Tires’ marketing company came up with this clever message technique to promote their rain tires in Europe.

Do You Like A-Holes?

Eric Miltsch — Wed, 16 Dec 2009 04:10:09 +0000

How Real Time Google Search Results Changes Things

Eric Miltsch — Thu, 10 Dec 2009 16:17:41 +0000

Google’s bag of tricks is seemingly never ending.

Real time search results can now be seen in the form of status updates from Twitter, Facebook and MySpace users. Real time results will also be viewable for iPhone and Android users. While searching various terms I noticed various news and article content displayed as well.

How does this change things for someone searching for info? Some pros & cons:

Updated, targeted information is good
Updated noise coming from status updates is not good
Identifying influential content sources is good
Filtering the noise makers is not good
Likelihood of spam updates is not good

How does this change things for online marketers?

Keyword based status updates can be an element of your Search Engine Optimization strategy
Additional long tail keyword opportunities may open up
Additional tracking/measurement opportunities
Ability to increase exposure without increasing marketing budget

I’d bet that Google will create a way to filter real-time content, in a contextual manner, based on an authoritative profile ranking within a specific segment.

For example : My status updates regarding relevant automotive content from @AuctionDirect should, in theory, rank higher than someone updating their status about the fact they just watched the movie Used Cars for the 300th time.

What’s your take on Google providing real time search results? Good, bad or indifferent?

Did You Know 4.0

Eric Miltsch — Sun, 18 Oct 2009 22:06:04 +0000

Anyone interested in Social Media Optimization will appreciate the excellent stats and quality of this video made for The Third Annual Media Convergence Forum in NYC, October 20-21, 2009.

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