Five key things to watch this year as the trends continue. Three segments of opportunity for tremendous “mass influence” jump out to me:
- Cult of Influence: Moving beyond the Klout’s of the world, I expect to see even more targeted areas of influence. Klout says I’m influential about cars. Big deal. what does that really mean? If someone sees that and interprets the data as me being an expert as a car mechanics or automotive service, they’re dead wrong. Look for these measures to become more specific with regards to true knowledge and areas of expertise.
- Social Sharing: Our lifestyle activities will become more visible (if we choose, of course) and this will directly influence others. Buying a house? Test driving a new car? Buying tickets for a movie? Your eventual word of mouth now takes a new form and happens faster.
- Social Television: Apps like GetGlue let us share our viewing habits and interact with programming features; look for additional platforms and more engaging features such as games, discussions and voting during your favorite shows. The payoff for sharing your activity comes in the form of coupons & discounts!
Click image to enlargeEric Miltsch