Location Based Marketing Is Helping Drive Repeat Customers

Repeat customers. Everyone wants them yet few want to take the steps necessary to get them. The location based marketing continues to pick up momentum, and it’s primarily due to the 10 million+ users within Foursquare who are driving the influence. (Young, active males who influence their peers)

It starts with earning a few badges, then you get hooked on the points, add a few more badges – then it hits you: You realize that people are leaving helpful tips, to-do’s and recommendations. Then, you become Mayor of a location where you can actually get a discount or a reward. Even worse, you lose your Mayorship. Now you MUST get it back.

You just became a repeat customer. And that business loves you.

Check out how other businesses are using location based marketing to drive repeat customers in this NY Times article.

How are you using it? (Stay tuned for more details about how this entire movement will shift from active to passive and even incorporate mobile pay wallets!)