President Obama joined the ranks of location based marketing users by signing up for Foursquare. There goes my shot at becoming Mayor of the Oval Office. Some will ask why would the President join? I’m sure he isn’t looking to jump to the top of the leader board, unlock a ton of badges or earn a free oil change at a car dealership for his newbie check-in.

My guess is that it’s simply another way for him to connect – think Presidential branding. The check-ins won’t be much of a surprise, they’ll just come from places he’s at publicly. I’d love to see a bunch of check-ins within the White House just for the sake of being the Mayor. The tips and to-do’s should also prove to be interesting content.

We probably also won’t see the same activity as most of our friends on Foursquare. Highly unlikely President Obama will unlock the Overshare, Crunked, Hangover or Douchebag badges.

Good idea or not?