Here’s my simple breakdown:

1. Entice engagement with a valuable discount or coupon; unpublished savings make consumers happy.
2. Offer unbiased reviews and/or testimonials where available
3. Get the ball rolling with tips & recommendations
4. Get the word out withing your networks; this is why you’ve been working hard to build your network – to spread the word about your activities
5. Let your employees know what the special is and how it works – let them know what to expect.
6. Be consistent – don’t make this a flash effort or nobody will take your online efforts seriously.

For example: I created an initial special for each Auction Direct USA service department location: 50% off an oil change & tire rotation for the Mayor. Within just a few months, one service department location has over 50 check ins, tips/recommendations and, of course, a Mayor. More people know about the special & know about Foursquare.

Here’s one place the special can be found: http://www.facebook.com/AuctionDirectUSA?v=app_331973405870&ref=ts

How are you using location based services?