Lakers + Foursquare = New Badge

As expected, here’s another excellent example of major brands leveraging location based marketing: The Los Angeles Lakers teamed up with Foursquare and created a simple way for Lakers fans to show their support. And also a brilliant way for Foursquare to continue building its own presence within one of the largest cities in the US. (CBS also gets dragged into this)

If you’re a fan, simply shout: “Go Lakers” within Foursquare to unlock the Los Angeles Lakers Badge within Foursquare.

This is just the start; as organizations begin to see the benefit look for more location based marketing strategies to pop up. Look for more Foursquare badges as well…

Have you noticed any other new Foursquare badges?

(Oh yea – and if you’re a Celtics fan, they didn’t forget about you. Shout “Go Celtics” and show your support as well.)