Evan White , from WHAM 13 News, asked some great questions about the direction of social media and how businesses can adapt to effectively manage social media efforts.
A few simple points from Dr. Neil Hair, RIT professor; Jeffrey Hayzlett, CMO Eastman Kodak; Nancy Middleton, AdviStor, Inc. and myself:
- Brands will be built around social media sites like Facebook & Twitter
- Greater metrics for determining SM’s value will be developed
- More video added to sites
- Bigger social media staffs
Category: Social Media Interviews, Videos