Evan White , from WHAM 13 News, asked some great questions about the direction of social media and how businesses can adapt to effectively manage social media efforts.

A few simple points from Dr. Neil Hair, RIT professor; Jeffrey Hayzlett, CMO Eastman Kodak; Nancy Middleton, AdviStor, Inc. and myself:

• Brands will be built around social media sites like Facebook & Twitter
• Greater metrics for determining SM’s value will be developed
• More video added to sites
• Bigger social media staffs