Google’s bag of tricks is seemingly never ending.

Real time search results can now be seen in the form of status updates from Twitter, Facebook and MySpace users. Real time results will also be viewable for iPhone and Android users. While searching various terms I noticed various news and article content displayed as well.

How does this change things for someone searching for info? Some pros & cons:

• Updated, targeted information is good
• Updated noise coming from status updates is not good
• Identifying influential content sources is good
• Filtering the noise makers is not good
• Likelihood of spam updates is not good

How does this change things for online marketers?

• Keyword based status updates can be an element of your Search Engine Optimization strategy
• Additional long tail keyword opportunities may open up
• Additional tracking/measurement opportunities
• Ability to increase exposure without increasing marketing budget

I’d bet that Google will create a way to filter real-time content, in a contextual manner, based on an authoritative profile ranking within a specific segment.

For example : My status updates regarding relevant automotive content from @AuctionDirect should, in theory, rank higher than someone updating their status about the fact they just watched the movie Used Cars for the 300th time.

What’s your take on Google providing real time search results? Good, bad or indifferent?