Google Website Design Experiment

Has Google created a new website design – online marketing style with their new fade-in home page technique?

If you haven’t noticed, simply load up Google in your browser. Notice how the logo and the search box load first? I noticed it recently and just thought my laptop was running a little slow…

Why the fade? Google says they want visitors to focus on what’s important – search. As Google continues its quest to take over the world, they want to remind everyone just how simple things can actually be.

Makes sense to me. Or is the brainwashing power they yield already working?

(Note the image logo – that was Google in 1998.)