How Will 3-D TV Affect Ad Spending?

by Eric Miltsch on 12/30/2009 · View Comments

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: Image by romaryka via Flickr

3-D TV may hit the consumer segment as early as 2010. Could this create a new boost in TV ad spending?

I caught a glimpse of a 3-D TV demo at InfoComm earlier in the year. Simply spectacular – same high quality as a 3-D movie and without any glasses. If that’s the future of TV, I have to believe this could trigger a change in TV viewing habits – I’d definitely watch more content this way.

With potentially more viewers, will advertisers shift more of their spend towards TV? Will they take advantage of the new technology within their messages as well?

Read more about 3-D TV on Mashable.

jared

I would certainly watch more TV if it was in a killer 3D format. Yes that would attract viewers, that would attract advertisers but... computer monitors are not really any different than TV. So, once there was 3D engineering to make the web 3D, TV would once again be at a disadvantage because the web is so trackable.

With the TV networks going all digital now, they need to get into advanced reporting, like google analytics for TV shows. Once this happens the quality of shows and advertising could get WAY better creating better experience for watchers and advertisers (once users got over the shock off feeling like they just lost another privacy battle.)