Air New Zealand does an awesome job of changing the boring safety presentation into something nearly impossible to ignore. Old static content suddenly becomes fertile ground for a new branding and marketing strategy.
What can you do to turn something benign into something memorable?
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=a6799dce-f78e-423b-a9d4-0d092bde8d0a "How To Go From Boring To Exciting")
Websites, tech. & cars. That's what keeps me busy. I'm the Internet guy for Auction Direct.
