7 Ways To Prevent #FF from Jumping The Shark

by Eric Miltsch on 05/16/2009 · Comments

Google Buzz

Every Friday on twitter, you’ll find an a endless supply of recommended people to follow. If you’ve ever seen a tweet begin with #FF or #FollowFriday – that’s what its all about.  Its a brilliant idea and a very unique way to use twitter; @micah is the bright guy who came up with the concept.

An idea that’s about to jump the shark.

#FollowFriday recommendations begin to flood the screen at the stroke of midnight on Thursday. People even like to sneak some in before midnight; some like to brag about being the person who delivered the first tip.

For the next 24 hours, you’ll see carefully crafted messages containing profile names like a shopping list. Oprah? Really?

jump the shark 300x190 7 Ways To Prevent #FF from Jumping The Shark The Queen of Spades buy

Afro Samurai: Resurrection movies Recommending quality followers is a great thing. I’d hate to see it turn into an exercise in futility. I enjoy being recommended just as much as the next person. Thing is, I don’t see a noticeable increase in Friday followers when compared to any other day. Probably because everyone else on twitter is busy making lists of people to follow.

Here’s the guidelines I follow to make it effective and reduce noise   – adopt as you wish:

  • When recommending someone, at least be sure you’re following them; why would I follow them if you’re not?
  • Don’t re-tweet someone else’s tweet recommending you. Tacky.
  • Don’t send individual, public thank-you’s to every person who gave you a #FF bump. Send a DM.
  • Send out a couple individual #FF rec’s; include a meaningful reason for the recommendation.
  • Help deserving people with less followers than you; they’ll appreciate it and it’ll help build your presence even more.
  • If you can’t fight the urge to create a list of names, group them together others within a market segment.
  • Don’t brag about how many #FF rec’s you received that day. Yay. You’re popular.

jump the shark3 300x135 7 Ways To Prevent #FF from Jumping The Shark

Sam Kinison: Breaking the Rules divx

My Bloody Valentine video

How do you effectively use #FollowFriday?

erics ramblings1 7 Ways To Prevent #FF from Jumping The Shark

  • @MissInfoHwy
    I am a self-proclaimed "info-addict" but I'm still fairly new to Twitter. Thanks for your thoughts here - you had some excellent points on how to use #FF in a sane way. I'm glad to get that Twitter-quette, and appreciate your insights. Look forward to your tweets and more in 2010.
  • Thanks for commenting; seems like #FF has settled quite a bit and isn't the obtrusive force it once was...as with most new concepts, they go through their maturation & #FF is no different.
  • Damien Basile's article on #FF is very well done; are you thinking of others more than yourself?

    http://thecauseisthehabit.com/why-followfriday-...
  • milaxx
    I do mine as a group. For ex." #FF Beauty edition"
    I then post beauty bloggers/people into beauty as much as me.
  • urbanseo
    Hey Eric lolol I love some of your points. I used to just plug in the names of people from http://thetwittertagproject.com/followfriday.php but that was just so impersonal, just names and your right why would I want to follow someone you are not following? I love all your tips they are wonderful. I don't think I have seen a spike in my followers on any particular day especially not on #FollowFriday. In conclusion I do try and share a small bit of info on each person. Thanks for sharing your wonderful thoughts.
  • Thanks!

    So much of the effort ties back to basic face-to-face etiquette; real life conversations are more meaningful when filled with details & descriptions.

    You wouldn't put much stock into a personal recommendation if a friend simply told you told you to "Go talk to that person" without telling you why...
  • MatthewRay
    Nice Eric.

    I started using #Follow instead of #FollowFriday. Takes up less characters... and it still falls under the concept of "giving kudos and recommendations on ppl to follow at the end of the week (Friday)"

    I really agree with the @username followed by a reason why I should click on the profile to view them further in depth.

    If they are all lumped together, I tend to ignore it and move on. A few clever people at least added a location to their recommendations. Of course I want to follow people in my home town; it tightens the community!

    And I agree with Mark - Keep this post handy, or re-write it after a week pointing back to your original post - maybe you learned something from a comment ;)

    Take care,
    @MatthewRay
  • Uh oh... I don't necessarily agree with you... http://christybrewer.wordpress.com/2009/05/30/c...
  • Thanks...

    If you're going to recommend someone, may as well sell it nice!
  • Ha! Love the post title!!!
  • Good points, Eric. You should re-tweet this link the next few Friday mornings.

    Thanking via DM is right on. Doing so publicly is heading in the direction of your bullet #2: re-tweeting someone else's #FF recommendation of you.
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