Who's Watching Your Brand?

Years of hard work go into creating your image and your brand. And, in a few fleeting moments, it can start to unravel if you’re not monitoring your brand’s reputation online. Take the time to create basic alerts and, if possible, investigate a software solution that will monitor your brand’s reputation in real-time as well. My alerts triggered a couple of comments today. A customer had a less than positive experience in one of our used car

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superstores. We responded within minutes, identified the issue and immediately resolved the customer’s problem to his satisfaction.

Three simple steps to online reputation management:

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1. Set up Google Alerts.
2. Use TweetLater.com to alert you of your twitter mentions.
3. Sign up for an account with Techrigy Barbed Wire Dolls movie and monitor your brand in real-time. They also offer a free trial account. (Read about them in TechCrunch)

What are you doing to monitor your brand?