Location Based Marketing Strategies

Location based marketing & digital strategies you can use. WhatDidEricSay.com

Liven Up Your LinkedIn Profile!

You’re on LinkedIn now. But are you using LinkedIn to its fullest potential?lego1

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What’s the point of making your professional social networking profile if you’re not going to make it effective?

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Five easy ways to improve your LinkedIn profile and increase your online presence.

  1. Give recommendations to your connections. Build your relationships by recommending your contacts. The good karma created is incredible.
  2. Use LinkedIn’s applications to pipe in your blog content, showcase your reading list and create a poll. Choosing any of the 10 applications available will add an extra level of engagement to your profile.
  3. Join a group and participate within the conversations; asking and answering questions is a great way to either gain more information about something new or position yourself as an expert within your field.
  4. Invite people from within your company to join and create full profiles. Your company will benefit from the additional profiles linking back to its homepage.
  5. Use the additional information section to link back to your company, your blog and any additional sites you may have. (You can link to 3) Most importantly, use descriptive anchor text rather than the domain name. Also, LinkedIn doesn’t use “NoFollow” links, so you’ll be able to pass along potential link juice to your site. (This can help improve your Google PageRank Score)

Check out my profile Eric Miltsch on LinkedIn to see these items in place. They’re easy to use and well worth the effort.

Not on LinkedIn yet? Sign up now using their New User Starter Guide.

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How are you using LinkedIn?