Location Based Marketing
Great things on the horizon thanks to Near-Field Communications (NFC). Check out how SITA & Orange have developed new check-in solutions to clearly trump anything else available. Cool fact: NFC works even when you phone is off.
Be sure to catch my complete overview of NFC in the next issue of the
Five key things to watch this year as the trends continue. Three segments of opportunity for tremendous “mass influence” jump out to me:
Cult of Influence: Moving beyond the Klout’s of the world, I expect to see even more targeted areas of influence. Klout says I’m influential about cars. Big deal. what does that [...]
Wonderful information provided regarding how (& why) businesses are using various apps, platforms and devices. I’m surprised one of the answers to the question “Why enterprises are adopting mobility” isn’t “To connect with customers” (Or at the very least – “To create a better user experience”) Click image to enlarge.
We all understand consumers are active on their mobile phones. Very active. Now it’s time to pay attention to their usage and make these experiences even better.
Click image to enlarge
Everyone thinks they have the magic bullet when they deploy their QR code solution. The problem is, I have yet to hear someone else tell me about an amazing experience they had with a QR code. I haven’t heard about how the QR code truly helped them.
So how are these [...]
Whether you’ve already created a Google Plus Business page for your business or plan on doing so eventually, here’s two simple things you can do to help make sure it stands out. One is for esthetics, the other for search.
G+ Business pages allow for a profile image and five window panes to display [...]
One of the things I love to do is find the newest ways for people to connect with Auction Direct online. Here’s two ways that will become increasingly popular.
Everyone on the Internet is looking for Information. What’s the best information we can find? Information from trusted sources such as [...]
Location based services continues it’s momentum as it finds a home within digital marketing strategies. Marketers continue to see the value of consumer usage by identifying specific intent. As consumer usage increases, so does the opportunity to market to them effectively. Click image to enlarge.
This is one of the best mainstream uses of augmented reality by a major brand. Kudos to Starbucks for making it fun, interactive and simple.
(The app hasn’t been released yet, will try to update asap)
Location Based Marketing Is Helping Drive Repeat Customers
Repeat customers. Everyone wants them yet few want to take the steps necessary to get them. The location based marketing continues to pick up momentum, and it’s primarily due to the 10 million+ users within Foursquare who are driving the influence. (Young, active males who influence their [...]
About Eric Miltsch
Eric Miltsch is the Digital Guy @AuctionDirect, & Co-Creator of @CarZar_app His three favorite things: Family, cars & technology. Read more about Eric
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